What happens to the information you send us.

What you tell us

When you apply for the SVI Blueprint, the form asks for your full name, email address, your role or focus, what you would like to improve, and your timing. You also confirm that you have read the investment. That information goes to David McKnight so he can decide whether the Blueprint is the right fit and reply to you.

Along with your answers, each submission records a date and time and a one-way scrambled version of your internet address. The scrambled value is used only to stop duplicate and automated submissions. It cannot be turned back into an address, and nobody reads applications as a way of tracking visitors.

What we do not collect

The site loads no advertising or analytics trackers, so nothing is profiled across other websites and no third party places a cookie on your device to follow you around. The public pages set no cookies of their own.

No payment information is collected here. The application is a conversation starter, not a checkout. If you move forward, payment is arranged privately and separately.

How your information is used

To review your application, to reply, and to prepare for the work if you decide to move ahead. When an application arrives, a notification email is sent to David with the details you entered, and the reply address is set to your email so a response reaches you directly.

Your answers are read by David and by the small number of people he works with on delivery. They are not used for marketing lists, and your email is never added to a newsletter unless you ask for one.

Who it is shared with

Applications are stored on a private database run by our hosting and email providers. Those providers process data on our behalf under their own terms and do not get to use it for their own purposes.

We do not sell your information, rent it, or trade it. We would only disclose it if we were required to by law, or to protect someone's rights or safety, and in that case we would tell you first unless we were not permitted to.

How long we keep it

An application stays in the system while David reviews it and while any engagement it leads to is active. Applications that do not move forward are kept so he can see who he has already spoken with, and are deleted on request.

If you ask, your application is removed from the database. A record of that request may be kept briefly so the deletion can be verified.

How it is protected

Applications live in a private database that the public cannot read. The site itself has no way to list, search or display submitted applications. Only the site owner can open them, and access is through an authenticated connection rather than a public link.

Submission limits are enforced on the server, and the email notification is sent over an authenticated connection from a domain we control.

Your choices

You can ask for a copy of what you submitted, ask for a correction, or ask for it to be deleted. Email david@mcknightimagelab.com and say which one you want. Requests are handled within 30 days, and we may ask for something short to confirm the request came from you.

You can also stop the exchange at any point. Applying is not a commitment to anything.

Children

The Blueprint is built for adults in professional and personal leadership chapters. The site is not directed at anyone under 18, and we do not knowingly collect information from them.

Changes to this page

If this policy changes, the updated version appears here and the date below is revised. Material changes will be noted on the page rather than buried in the wording.